Rysher Entertainment's Internet programming offerings will soon be served up on WebTV Networks, the service that brings viewers to the Internet via their television.

World Wide Web content developer, Zentropy Interactive, the firm which manages the content of Rysher and other major studios on the web, will make Rysher's existing content WebTV Networks friendly.

"This is about designing web content for the television audience to provide a deeper, richer interactive experience," says Ryan Magnussen, CEO for Zentropy. "We'll be fine tuning Rysher's content so WebTV viewers can experience the vast Rysher online offerings over the web -- through their television.

According to Rysher Executive Vice President, Media Marc Solomon, "We want to make the Rysher web site and online content accessible to everyone. It is natural that we would optimize our site for WebTV Networks."

"I think you'll see other studios follow Rysher's lead," says Magnussen.

Zentropy Interactive is a Los Angeles based web content developer for Rysher Entertainment, Paramount Digital Entertainment, MGM and other major entertainment and corporate brands.