Paralogic Corporation, creators of the ParaChat ad-supported chat network and publishers of client-server chat software for the World Wide Web, has established a first in the chat industry with the licensing of 50,000 chat sites.

The company's 100% Java free-to-use chat software, ParaChat, is now in use on more Web sites than all of its competitors combined, including EarthWeb, ichat, TalkCity and eShare, according to Paralogic president Vijay Vaidyanathan.

"This is more than just critical mass -- we have far surpassed our wildest expectations for first-year usage of our product," said Vaidyanathan. "Clearly, the fact that we are free and offer the easiest and most reliable installation of any chat software is striking a chord with users and Webmasters alike."

Advertisers Can Target Through Categorization By Yahoo! And Profiling Arrangements With Flycast

Because Paralogic hosts all 50,000 chat rooms on its own servers for free, each licensee member site on the ParaChat Network allows Paralogic advertisers the ability to place banners in each chat page for one minute per impression. These media buys can be precisely targeted using Yahoo's industry standard categorization.

Paralogic has teamed up with FlyCast to allow advertisers to purchase ads by their preferred audiences, including chat rooms devoted to teen, Hispanic, music, family, health, business and finance topics. With FlyCast, advertisers can purchase ads across the network, within specific categories and even down to a specific chat room.

"We are extremely excited by the prospect of combining FlyCast's ad targeting and management capabilities with Paralogic's demographically precise chat rooms," said Miles Walsh, President and CEO of FlyCast Communications Corporation. "The prospect of being able to thoroughly target women's, teen and ethnic issues, for example, creates a stellar opportunity for every media buyer."

Chat Client Does Not Require a Plug-In; Server Features Unprecedented Scalability

Unlike ichat and other leading chat software clients, ParaChat was designed to not require any user-download or plug-ins. The application works seamlessly on any Java-enabled browser, including Netscape 2.0 and Internet Explorer 3.0 or higher. Unlike other Java chat software, ParaChat operates across most firewalls. The chat room is also extremely easy to install, as it simply requires the Webmaster to copy a few lines of text in to the Web site allowing it to interact with Paralogic's main server banks.

Paralogic offers a one-stop chat solution, with licensing and hosting options to suit any customers needs and price points. Any customer can install our advertising supported free room in a few minutes. Business customers seeking low-cost chat functionality without advertising (or selling their own ads) can add a customized chat room to their Web site for as little as $50 per month. Corporate customers and large network operators can license the server to run on their own systems.

All Paralogic chat servers include a number of features that make it unique among chat servers. These include industry leading scalability, using proprietary socket multiplexing technology, easy customization, fast and efficient performance and low maintenance and support requirements. "We had no choice but to create the most scalable product in the market," said Vaidyanathan, "we are our own best customer since we have to run and maintain all 50,000 sites on our machines and bandwidth. We know what it takes to run a chat operation of that size."

Paralogic (whose motto is "it's time for a serious chat") is taking chat to a new level, said Vaidyanathan. Unlike typical chat rooms aimed at sex talk and idle banter with avatars and winkies, Paralogic has targeted its chat technology for use in help desks, customer support, training and education and online shopping malls. Ragnar Kruse, VP of sales and marketing for Intershop Communications, calls ParaChat "a crucial marketing tool that adds a personal touch" to the online shopping experience.

For more information on advertising on the ParaChat Network or licensing Paralogic's chat servers, visit http://www.paralogic.com , call 510/795-0559, fax 510/795-6181, or email info@parachat.com .