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Feds May Nix Microsoft-WebTV Deal
April 21, 1997
Monopoly-busting action is by no means certain. But it's
a safe bet that regulators will closely scrutinize -- if not reject --
Microsoft Corp.'s attempt to buy WebTV Networks Inc., antitrust specialists
said last week.
Under federal law, large companies such as Microsoft must
request permission from the Federal Trade Commission and the U.S. Department
of Justice before completing mergers. Such deals may not go through if
they reduce competition in the marketplace.
George Washington University law professor Thomas Morgan
said the recent rejection of a merger between two office-supply chains,
Office Depot and Staples, suggests that a holdup -- if not outright ban
-- on the deal is forthcoming.
The WebTV deal "sounds as though it's an acquisition
of someone who would at least be a potential competitor in the future,"
he said.
Since Microsoft already holds a near monopoly on operating
systems for desktop PCs -- the main gateway to the Internet -- the deal
could be seen as forestalling competition for Internet access.
Microsoft officials said they believe the deal will go
through.
However, the FTC and the Justice Department have previously
blocked acquisitions of companies whose products didn't directly compete
with their prospective buyers. A proposed merger between Clorox Inc. and
Procter & Gamble Co. failed because regulators didn't want to let the
world's biggest maker of detergents merge with the world's biggest bleach
maker.
But Charles Kennedy, professor of law at the Catholic
University of America, said he is less sure. Though the proposed merger
would undoubtedly get significant scrutiny, he said, it is less clear that
regulators will draw a parallel to the Clorox case.
"It would depend on whether they can somehow tie
the purchase to the [Windows] operating system," he said.
For even though P&G would have forestalled competition
by buying Clorox, Clorox was, nonetheless, a large established company
with significant market penetration. WebTV, by contrast, remains a small
company with fewer than 1 million units sold -- hardly a Clorox by any
means, he said.
"WebTV does not monopolize access to the Internet,
and it's not clear how big they'll become," Kennedy said. "It's
not clear how much competition you'd foreclose by buying them."
Source: Inter@ctive Week
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