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Clamoring For Bandwidth - Can Cable Deliver?
June 18, 1997
If Jerry Seinfeld did a monologue about cable modems,
it might sound like this: Cable modems? What is the deal with them? I mean,
you hear about them all the time, but only 50,000 were in trials last year.
And where do they go, on top of my TV? In my computer? What is the deal?
And throughput--don't even get me started. This company
says 30M bps. That one says 1.2M bps. This one uses two-way cable networks.
That one uses telephone services for upstream data. What is the deal?
Robert Cruickshank, director of digital network technology
at Cable Television Laboratories Inc., the cable TV industry's research
arm, along with Jim Jordan of Netcom Systems and Bob Mandeville of European
Network Laboratories, have developed much-needed benchmarks for testing
and rating cable modem performance.
Under Cruickshank's direction, CableLabs, in Louisville,
Colo., set out to extend benchmarks--standard yardsticks used to rate hardware
performance--to the realm of cable throughput last fall.
When examining cable throughput, users should consider
whether the bandwidth is shared or switched, what type of hybrid fiber-coaxial
cable drops into your home or office, and what kind of processor/memory
configuration a client has, said Cruickshank.
A cable modem benchmark will enable users to test modems
(or obtain tests of modems) that adhere to a single standard, so true comparisons
are possible.
CableLabs developed custom benchmark software on Netcom's
platform. Netcom turned around and "productized it," said Cruickshank.
Benchmark guru Mandeville is now using the product to rate cable modem
performance at European Network Laboratories.
"We found the cable modems out there can support
50 to 100 heavy Internet browsers. Performance degradation is an issue,
but the new, standard-based modems will perform better," said Cruickshank.
"Cable modems are highly scalable, and our numbers will show that."
A recently agreed upon standard, joined with users' clamor
for bandwidth, means the market for cable modems is about to hit top speed.
All the more reason to put an odometer in place so users know what they're
getting, said Cruickshank.
"Cable modems are awesome. They really are,"
said Cruickshank. "But we're moving beyond the trial stage, and some
kind of standard in determining throughput is needed."
How awesome are they?
To understand the confusion surrounding what throughput
an end user gets from different cable modems, consider some of the early
entries into the market and their advertised performance.
Will a user get 30M bps of data with a cable modem? No.
Some of these devices are meant to be shared among a workgroup. That 30M
bps could be divided into pieces of less than 1M bps per user.
And what of the upstream rate? It appears that the Bay
Networks Inc. LCP LAN City modem provides the highest upstream bandwidth
among the bunch, a statistic important to consider for symmetric tasks
such as videoconferencing.
But 80 percent to 90 percent of cable lines in the United
States only provide downstream data--that is, they transmit data downstream
at high rates. Creating a two-way cable network infrastructure is expensive
to wire, and as a result, few are in place today.
But that's not surprising, because cable companies weren't
thinking about telecommuting and corporate intranets when cable networks
went up. They were thinking about HBO and MTV.
Because of these variables, Cruickshank said, benchmarking
must be implemented so that a manager of IS knows just how much bandwidth
he or she is doling out. And the service provider needs to know how much
of its pipeline to the Internet it's giving out. Otherwise, the lack of
understanding will mean sluggish adoption of cable for Internet access.
Not being able to deliver promised access rates is a serious
threat to widespread deployment. Cruickshank draws a comparison between
this rollout and the process by which 56K-bps modems came into existence.
Learning from history
Touted since September, 56K-bps modems didn't make it
to market until March, and even then, only client hardware was available.
Few ISPs (Internet service providers) had implemented the technology.
In the interim, users were bombarded with advertising
touting the high-speed dial-up boards and their ability to connect "nearly
twice as fast" as current modems.
As it turned out, real-world implementation proved to
provide about a 50 percent to 70 percent improvement over 33.6K-bps modems.
Good, but not what was promised. Not only were some users turned off, but
ISPs flinched at spending money on the upgrade, especially since no standard
was in place. This has further slowed adoption.
If users and ISPs become confused about what they're getting
with cable, Cruickshank said, they will similarly shy away from the technology.
And in the broadband access market, competing technologies will be available
to attract hesitant customers.
"Cable wants to get into the enterprise," Cruickshank
said. "But you have to look at what pipes pass by [offices]. Some
have cable going by, but most have copper."
For enterprise users to adopt cable, there will have to
be a compelling reason. Without benchmarks, that deployment won't happen,
said Cruickshank.
Although several major vendors, including HP and IBM,
recently dropped their cable modem programs, proponents of cable are not
discouraged.
With benchmarks in place, an important step has been taken
toward cable-based Internet access. "People who try cable modems will
beg their companies not to take them away," Cruickshank said.
Source: PC Week
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