|
|
Battle for the Boob Tube
June 9, 1997
PC makers have occupied the home office and seized the
den, and now they want their share of the living room, too. They want it
badly, because after years of talk, the Federal Communications Commission
(FCC) recently told television broadcasters to start putting some 0s and
1s into the air -- it mandated the complete conversion from analog broadcasts
to digital by 2006. And from now until then, PC makers will square off
against TV makers in a scramble for our attention as we discard our current
sets and buy digital boob tubes.
TV or Not TV?
TV today is analog. PCs are digital. The two mix as well
as oil and water.
When broadcasts turn digital, transmitting to PCs will
become easier because PCs will no longer need to transform analog signals
to digital data to air TV broadcasts. But it still won't be easy. Why?
Mostly because TVs and PCs use entirely different techniques to paint images
on their respective screens.
TVs interlace their images, which means they first display
half a screen's 525 lines, then weave in the other half. PCs use progressive
(or noninterlaced) scanning, which displays each line of the image sequentially.
Progressive scanning requires more bandwidth, but it creates a clearer
picture using fewer lines.
It sounds like a simple difference, but it's not, because
a program shot with interlaced-scan cameras often won't properly display
on a progressive-scan monitor, and vice versa. Broadcasters therefore have
to have equipment to create and display one way or another, or, more expensively,
both. And here's the rub: Neither PC nor TV makers want to change their
ways.
The TV's Mine . . . No, It's Mine!
And so the PC and TV industries planted the seeds of conflict
-- a potentially massive formats battle that could make Windows versus
Macintosh and Beta versus VHS look like friendly disagreements.
That's because although the FCC set the time line for
digital programming, it didn't rule on some critical issues, such as the
proportions of the screen or how the images are scanned. Instead, it said
the marketplace should decide, which leaves broadcasters with a bunch of
options.
Digital channels will carry far more information than
do current analog frequencies (primarily because they can be compressed),
so it's certain we'll see higher-resolution images, hear CD-quality sound,
and -- this is where PC makers salivate -- be able to download data, such
as Web pages and interactive entertainment, should broadcasters choose
to provide it. What's uncertain is which resolutions (480, 720, or 1,080
lines), physical formats, and scanning modes (interlaced or progressive)
broadcasters will use.
Some may transmit high-definition (HDTV: the Holy Grail
of TV, thus far) signals with expanded resolution and a movie-style aspect
ratio; others may merely broadcast digital images that look much like today's
TV pictures. Some programs may carry accompanying data -- Web content or
e-mail -- and some may not. The FCC has left those details up to the TV
broadcast industry. And the major television makers are claiming they'll
develop digital TVs that support all these resolutions and scanning modes
when they appear late next year, which would ensure you'd be able to receive
all the available programming.
Wait, TVs Aren't Smart
Not so fast. Compaq, Intel, and Microsoft recently pitched
a couple of initiatives that standardize on the computer-centric progressive
scanning and, except for televised movies, 480 lines. That, they say, would
make digital TV less expensive, since broadcasters would only have to have
equipment for one format and scanning mode. And by the way, PCs would then
sit in the catbird seat. According to PC makers, why shouldn't they? Having
been derived from digital roots, their wares, they believe, take the smartest
approach to blending television and data.
And they're not wasting time pushing their argument. Just
days after the April FCC announcement, Compaq and Intel proposed standards,
such as the PC Theatre Initiative, that, if adopted, would give computers
an early edge in the battle for the digital living room. Microsoft, meanwhile,
said it's busy adding television-friendly software to future versions of
Windows and pitched its own Entertainment PC98 Initiative as the guideline
for hardware makers building living-room PCs next year.
The reaction from broadcasters to those propositions was
immediate: No way. Interlaced scanning has served TVs well for decades,
and there's no reason to toss it out now. (It doesn't hurt TV's case that
everything from the broadcast and cable infrastructure to VCRs and camcorders
relies on interlacing.) Providing equipment for both -- interlaced and
progressive -- would be a nightmare for broadcasters. If you double the
number of cameras, encoding hardware, and transmission gear, you double
the cost as well.
Don't Touch That Dial
Broadcasters can call the shots regarding scanning modes
and resolutions and effectively lock out PC/TVs from early digital programming.
And the sheer clarity of digital will be enough to, initially anyway, convince
some of us to spend the $2,000 to $5,000 for one of the first digital TVs.
Source: Computer Life
|
|
|