Moms who don't call or write are the target of NetChannel's latest promotion challenging online users to get techno-phobic moms affordable technology they will actually use -- Web-enhanced television featuring easy-to-use e-mail.

NetChannel's Win Your Mom E-mail Sweepstakes, to be launched on November 1, with programming partners A&E, CBS Sportsline, CDnow, Ticketmaster and others is a reversal of the traditional pitch targeting parents to get products for their kids that make it easier and less expensive to write or call home.

"We're educating online consumers with moms who are curious about the Internet but intimidated by computers or unwilling to spend more than $2,000 for a new computer," said Jim Gustke, NetChannel's vice president of marketing. "NetChannel is the perfect solution for consumers interested in the simplicity of television to access the resources of the Web."

Win Your Mom E-mail offers sweepstakes entrants the opportunity to win one of three RCA Network Computers, valued at $249 each, with three months of free NetChannel service, valued at $59.85. No purchase is necessary to enter the sweepstakes. Winners will be selected randomly on January 8.

Online users can find out about Win Your Mom E-mail by clicking on banner ads that will run on NetChannel partner sites and then register to win on the sweepstakes page at http://www.netchannel.net/mom.The promotion is an example of how NetChannel is working creatively with its programming partners to drive off-line consumers to the Internet.

"By partnering with NetChannel, we have the opportunity to reach consumers who are not currently on-line, but want to be," said Alan Citron, president of Ticketmaster Multimedia. "Win Your Mom E-mail is a great example of how we are working cooperatively to target new consumers and raise their awareness of on-line ticketing."

The online sweepstakes rounds out an aggressive marketing effort for the '97 Christmas season consisting of a national television category building and strong retail support for the RCA Network Computer.

More Information about NetChannel

NetChannel's award-winning service personalizes, enhances and expands the television experience for consumers by using the Internet as a resource to deliver programming, communications and commerce. In July 1997, NetChannel was honored by the Interactive Services Association with an ICEY Award for Innovation in Interactive Television.

NetChannel is the service provider for Thomson Consumer Electronics' new consumer Internet access device, the network computer. Thomson Consumer Electronics is the nation's leading manufacturer of color TVs and VCRs under the RCA, ProScan and GE brands. NetChannel is a strategic partner of Network Computer Inc. (NCI), a wholly owned subsidiary of Oracle.

About Netchannel

NetChannel supports open platforms, offering choice to content partners, hardware partners and, ultimately, to consumers. Founded in 1996, the company employs a staff of 125, with offices in South San Francisco, Atlanta and London. NetChannel Europe, a wholly owned subsidiary of NetChannel Inc., is based in London.

Source: Netchannel