AT&T and iMALL (OTC BB: IIML) and Breath Asure(R) today announced the AT&T WorldNet(sm) Service "Internet for Everyone" Sweepstakes.

One lucky Grand Prize winner will be awarded a $250,000 annuity, to be announced in early March. In the meantime, a total of more than 3,000 prizes will be issued over a period of 106 days beginning tomorrow, Nov. 1 through Feb. 14, 1997. Prizes will be issued daily.

There are two ways to enter the Sweepstakes. Entrants can download AT&T WorldNet Service software from specified Web sites offered by AT&T and iMALL. They can then subscribe to AT&T WorldNet Service, and enter online for the Sweepstakes at the AT&T or iMALL sites.

Entrants also have the option of submitting entries via mail at AT&T WorldNet Service Internet for Everyone Sweepstakes, P.O. Box 7296, Melville, NY 11775-7296. The entries should be on 3X5-inch cards, and include name, complete address, phone number, email address if applicable, and the words "AT&T WorldNet Internet for Everyone Sweepstakes." Consumers will find instructions for mail-in entries on specially marked Breath Asure and PureBreath displays in drugstores, grocery stories and mass merchandisers.

Contestants may enter the Sweepstakes once a day via the AT&T or iMALL Internet sites for both the grand prize and the daily prizes, or as many times a day as they wish via mail. Each time a contestant enters for a daily prize, he or she is automatically entered in the grand prize drawing, thereby increasing the chances of winning the $250,000.

"AT&T WorldNet Service is not only making the Internet accessible to everyone, we're making it fun and profitable," said Dean Colantino, director, alternate channel marketing, AT&T WorldNet Service. "The Sweepstakes is open to everyone, and AT&T WorldNet Service makes it easy and fun for anyone to enter."

A wide and wild array of prizes will be given away daily, including software prizes that incorporate AT&T WorldNet Service access. There also will be computer accessories, CDs, books, video and cassette tapes, T-shirts, household items, toys, luggage, food club memberships, candies, and watches.

Official rules of the Sweepstakes can be obtained by writing to AT&T WorldNet Service Sweepstakes Rules, P.O. Box 7084, Melville, NY 11775-7084. Sweepstakes rules are also available online at the AT&T and iMALL Web sites.

"This Sweepstakes is so exciting because its promotion will reach millions of new Internet users," said Richard Rosenblatt, iMALL senior vice president. "These new Internet users will have a truly compelling reason to log onto the Internet and visit the iMALL. They will immediately see why the iMALL has become the hottest shopping spot on the Internet and they will join the thousands of individuals who visit the iMALL on a daily basis."

The iMALL is open 24-hours a day, seven days a week, making shopping sensible and convenient. The iMALL shopping experience is both exciting and diverse in the products and services it offers. From the smallest and most unique product to the most well-known brand names, the iMALL has it all. Boasting over 700 stores and receiving nearly seven million hits per month, the iMALL has shown the unlimited possibilities of growing sales on the Internet.

"Breath Asure is thrilled to be participating in this exciting promotion with AT&T and iMALL," said Anthony Raissen, executive vice president and founder of Breath Asure. "Just as the Internet is for everyone, so is our product, because if you want information today, you need the Internet. If you eat and breathe, you need Breath Asure."

Breath Asure, Inc., is the manufacturer of BreathAsure(R), the Internal Breath Freshener(TM); PureBreath(TM) for Pets; and new BreathAsure(R) D with Digestate(TM). Breath Asure products are available at leading retailers nationwide, including drug, food, mass, health, pet and convenience stores.

The Sweepstakes is being administered by Don Jagoda Associates, Inc.